What is that makes Alice in Wonderland so powerful and resonant? It’s a tale that’s been retold – through books, movies, TV, video games, and various other content formats – time and time again. Terms like “down the rabbit hole” and “through the looking glass” are now fixtures in our collective lexicon. Almost everyone is familiar with Lewis Carroll’s whimsical world of fantasy.
Why?
There are many reasonable answers, but for me, it comes down to the characters. From Alice to the Mad Hatter to the Cheshire Cat to Tweedle Dee and Tweedle Dum, the denizens of Wonderland are deeply memorable, and – in their own ways – relatable. As humans, we connect with people on a level that transcends things or places.
