The Currency of Influence in Marketing — Buy, Sell, or Trade

The Currency of Influence in Marketing — Buy, Sell, or Trade

Lane Ellis on Aug 27th, 2019     Influencer Marketing

Influence is its own form of a modern digital currency. Influence is able to overcome almost any obstacle, and more than ever, it’s the powerful (sometimes-hidden) global fuel that helps drive our multi-trillion dollar online business world.

In fact, according to the 2019 Edelman Trust Barometer “In Brands We Trust?” report, 63% of consumers trust what influencers say about brands much more than what brands say about themselves within their advertising messages.

An even more telling statistic from the same study is that 58% said they had purchased a product in the past six months because of an influencer, as shown below.

As the internet has matured since its 1991 creation, networking between people around the world has expanded to truly astounding heights, helping make wonderful projects and partnerships happen.