When was the last time you made a purchase without reading multiple reviews, asking your friends for recommendations or relying on an endorsement from someone that you know and trust? The likely response is: “I can’t even remember that far back.”
While trusting the insights of others to inform our purchasing decisions has become second-nature for both personal and business purchases, influencer marketing for B2B organizations is still fairly new. In fact, only 24% of marketers are currently partnering with influencers to expand their reach (CMI & MarketingProfs).
Last week at MarketingProfs B2B Forum, seasoned influencer marketing leaders Konstanze Alex and Janine Wegner from Dell* and Amisha Gandhi from SAP* teamed up to share tales from the trenches of influencer marketing at their respective organizations. Below is just a sampling of the insights they shared that can help guide your approach for your brand.
